Which of the following would an organization choose if it wanted to pursue an efficiency strategy for its location driver?
A. Centralize the location to gain economies of scale.
B. Decentralize the locations to be closer to the customers.
C. All of the above.
D. None of the above.
A. Centralize the location to gain economies of scale.
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Fragmented markets have
A. few potential competitors. B. clear dominant competitors. C. no clear dominant competitors. D. many potential customers.
Robert Arrington argues that marketing influences us by appealing to pre-existing and independent desires, and since marketing does not prevent us from renouncing those desires, and as long as we don't renounce them, they must still be considered autonomous.
Answer the following statement true (T) or false (F)
Using a ________ targeting strategy, a company develops one or more products for each of several customer groups with different product needs
A) fragmented B) homogeneous C) custom D) differentiated E) mass customization
What services do e-procurement Net marketplaces provide?
What will be an ideal response?