Explain why is it important to report on earned media to organizational leaders.

What will be an ideal response?


Noting earned media achievements in reporting provides an opportunity for the PR
practitioner to discuss with organizational leaders the possible increases in credibility
that can arise from such coverage.

Communication & Mass Media

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How are media kits most often used?

A) For breaking news B) For major events C) For major product launches D) For crises E) Both B and C.

Communication & Mass Media

The term ?friends with benefits? reflects which attribute of language?

A) heterosexual bias B) power to create and label relationships C) allness D) power to make or break and relationships

Communication & Mass Media

The functional approach views leadership as behaviors and responsibilities that may be shared and distributed among all group members

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following are appropriate strategies for communication in diverse workplaces? Check all that apply.

What will be an ideal response?

Communication & Mass Media