The research technique used in compiling existing information generated by others is known as ________

A) secondary or library research
B) feedback
C) a communication audit
D) a focus group
E) surveying


Answer: A

Communication & Mass Media

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Experimental designs measure:

a. absolute persuasiveness of a message b. implicit persuasiveness of a message c. explicit persuasiveness of a message d. relative persuasiveness of a message

Communication & Mass Media

One way to promote effective communication in meetings is to

a. take notes. b. follow Robert's Rules of Order consistently. c. take notes and focus on past accomplishments. d. share information or knowledge.

Communication & Mass Media

An audience will judge your credibility in terms of what they perceive is your __________, whether they see you as someone who is honest and whom they can trust

a) emotional state b) competence c) lack of bias d) character

Communication & Mass Media

Which of the following is the most important impact of interactive media?

a. connecting with others b. searching for and exchanging information c. entertainment d. financial transactions

Communication & Mass Media