Briefly describe the opportunity loss function
What will be an ideal response?
a function that relates opportunity loss in dollars to sales in units
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The click-through rate is
A. the total number of people who have purchased the product online divided by the number of people viewing the Page. B. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link. C. the total number of people who have visited a brand's Facebook Page and have become Facebook fans. D. the percentage of recipients who have clicked on a link on the Page to visit a specific site. E. the percentage of customers who buy a product from the brand website.
Marketers can assume that people who buy a given product want the same benefits from it
Indicate whether the statement is true or false
The _______________is to an oral presentation what a thesis statement is to an essay.
a. general purpose b. abstract purpose c. specific purpose d. none of the above
A company has been sued for product failures allegedly resulting in injuries to the individuals bringing the lawsuit. The company's lawyers believe it is more than remote, but less than probable, that the lawsuit will result in an actual liability. Which of the following actions should be taken by the company's management?
A) The liability should be estimated and recorded as an expense. B) The situation should be described in a note to the financial statements. C) The possible liability should be ignored. D) Management should consider resigning.