The FAB selling technique is a tool for:

A. trial closing.
B. benefit selling.
C. customer needs assessment.
D. customer retention.
E. behavior modification.


Answer: B

Business

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Which of the following statements is TRUE of a good merchandise inventory control system?

A) It eliminates the need for authorization of merchandise purchases. B) It ensures that a physical count of inventory is not required. C) It often prevents the company from a stockout. D) It eliminates the need to examine inventory purchases for damage.

Business

Worldwide Enterprises purchased a bond on June 30 of the current year for $100,000 and classified the investment as trading debt. The market value of the trading debt investment at year-end is $102,500. The adjustment is ________.

A) reported as a separate component of stockholders' equity B) reported as a $2,500 unrealized holding gain in the Other Income and (Expenses) section of the income statement C) not reported on the income statement because the market value is greater than the cost D) subtracted from the Trading Debt Investment account

Business

The Accumulated Depreciation--Equipment account is a current asset account which usually has a debit balance

Indicate whether the statement is true or false

Business

Customer satisfaction surveys, as part of an external customer service audit, should include all of the following except?

a. Opportunities for a customer to indicate satisfaction with firm performance on each customer service element b. Opportunities for a customer to indicate satisfaction with a firm’s competitors c. Opportunities to express customer changes in demographics (e.g., changes in marital status, address, etc.) d. Opportunities to provide free-form comments

Business