Kevin is the chief architect of a construction company. In order to maintain efficiency, he talks to the workers to understand what they do, why, and how. He ensures that he uses a standard format to record his observations. This technique helps him restrict all questions and responses to job-related topics. More importantly, this technique allows him to compare what different people are saying about the job in question. Which of the following job analysis methods is exemplified in this scenario?
A. Interview
B. Observation
C. Critical incidents
D. Job performance
Answer: A
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