Explain why the characteristics in demographic analysis are important in the delivery of a speech
What will be an ideal response?
The characteristics in the demographic analysis such as age, gender, education, group membership, and cultural and ethnic background can affect a listener's reception of a speaker's message. Each variable will therefore help determine the goals and appeals that will be used in the speech. They will determine how the speaker will frame the ideas used, the appropriate supporting materials to employ, and how the speaker will say his/her message.
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Sam does not pay attention to the news, therefore Sam is unlikely to be affected by media content. This is an example of ______.
A. selective consumption B. selecting remembering C. selective understanding D. selective exposure
In content coding, it is common to see coding schemes with one category identified as "other." This reflects:
A. a wise move by the researcher as some elements will not fit in any of the categories. B. the code that researchers use as the standard against which other categories are tested. C. the code that researchers use when they want to further examine some elements. D. a failure of the coding scheme, indicating that the coding scheme is not as developed as it should be. E. none of the above.
People draw from five foundations or sources of power when they interact with others. What type of power exists when someone has the ability to influence others because of an association with or respect for the people who hold power in the group?
a. Legitimate power b. Reward power c. Expert power d. Referent power
In the introduction of a presentation, you can link your expertise, experiences, and personal enthusiasm to your topic or purpose by
a. putting you in your presentation. b. adapting to your audience. c. focusing audience attention and interest. d. setting the emotional tone. e. previewing your message.