Amy plans to open a laundromat with a gym. She got the idea from the laundromat with a bar and game rooms, which she visits regularly. She wants to test her idea by starting out in a small space with the focus on the laundromat and a small space allocated for gym equipments. Amy's idea is an example of ________.
A. an incremental innovation
B. a pure innovation
C. a blue ocean strategy
D. an altruistic approach
Answer: A
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