Coca-Cola drink vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is being used to market sugary products. In terms of a SWOT analysis, this concern would be an example of a(n):
A. weakness
B. strength
C. advantage
D. opportunity
E. threat
Answer: E
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Which of the following is the best way to handle the need for references when applying for a position?
A) Indicate "References Available Upon Request" on the résumé. B) Include a list of references and contact information on a second page of the résumé. C) Include references only if you need to fill up extra white space in the résumé. D) Prepare a list of references and their contact information for the interview, but not the résumé. E) Prepare a list of people you have worked for in the past, along with their contact information, and use only previous employers as references.
Which of the following products would most likely be sold through automatic vending?
A) smart phones B) office supplies C) baseball caps D) shoes E) beverages
The margin of safety can be expressed in dollars or as a percent of sales.
Answer the following statement true (T) or false (F)
When designing a research study, what two things do marketing researchers hope their measures achieve?
A. variety and subjectivity B. reliability and validity C. quantity and quality D. objectivity and simplicity