The major advantage of a(n) ________ targeting strategy is the potential savings in developing and marketing the product.
Fill in the blank(s) with the appropriate word(s).
undifferentiated
An undifferentiated targeting strategy approaches the marketplace as one large segment.
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Describe the rights and general duties of partners in a partnership.
What will be an ideal response?
Identify the proposition that challenges the argument for mandatory union membership.
A. Bargaining between employers and employees will be equal only if the employees bargain for wages and benefits as individuals. B. Mandatory union membership allocates the benefits and burdens of union membership in a fair and equal manner. C. Whoever receives benefits from a process that entails costs should share the cost of providing those benefits. D. Bargaining between employers and employees will be equal only if the employees bargain for wages and benefits collectively.
Teleband is a company offering broadband Internet services near Seattle. A new college has been
approved to be set up in the community. Teleband expects a rise in demand for broadband connections with the establishment of the college, both from the college itself as well as the students. However, six months after it started providing Internet services in and around the campus area, a clutch of its competitors also introduced similar services and have been eating into Teleband's share of the market. Which of the following differentiating functionality-based strategies would best help Teleband retain its customers? A) Teleband should raise the rates for its broadband services to identify itself as the premier service provider in the area. B) Teleband should expand into other areas around the college campus by providing Internet connections at lower rates than its competitors. C) Teleband should introduce an incentive plan for its top customers, promising better speeds for those who download more from the Internet. D) Teleband should provide uniform services to all its customers with features such as similar download speeds and usage rates for all.
Caine has been asking her boss for a promotion. Yesterday, Caine’s supervisor asked Caine to take on an assignment that will require some overtime. The task is difficult, but the supervisor says that she will coach her through it. Caine considers the assignment but thinks that it will be too much work and declines. What advantage to networking did Caine decline?
a. psychosocial support b. role modeling c. social banking d. career support