Teleband is a company offering broadband Internet services near Seattle. A new college has been
approved to be set up in the community.
Teleband expects a rise in demand for broadband
connections with the establishment of the college, both from the college itself as well as the
students. However, six months after it started providing Internet services in and around the
campus area, a clutch of its competitors also introduced similar services and have been eating
into Teleband's share of the market. Which of the following differentiating functionality-based
strategies would best help Teleband retain its customers?
A) Teleband should raise the rates for its broadband services to identify itself as the premier
service provider in the area.
B) Teleband should expand into other areas around the college campus by providing Internet
connections at lower rates than its competitors.
C) Teleband should introduce an incentive plan for its top customers, promising better
speeds for those who download more from the Internet.
D) Teleband should provide uniform services to all its customers with features such as
similar download speeds and usage rates for all.
C
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