Monitoring the competitive environment guides marketers in developing competitive advantages.
Answer the following statement true (T) or false (F)
True
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The tests of whether a diversified company's businesses exhibit resource fit do not include whether
A. the excess cash flows generated by cash cow businesses are sufficient to cover the negative cash flows of its cash hog businesses. B. the corporate parent has sufficient cash to fund the needs of its individual businesses and pay dividends to shareholders without having to borrow money. C. a business adequately contributes to achieving the corporate parent's performance targets. D. the company has adequate financial strength to fund its different businesses and maintain a healthy credit rating. E. the corporate parent has or can develop sufficient resource strengths and competitive capabilities to be successful in each of the businesses it has diversified into.
Which of the following statements is true of expenses?
A) Expenses increase equity, so an expense account's normal balance is a credit balance. B) Expenses decrease equity, so an expense account's normal balance is a credit balance. C) Expenses increase equity, so an expense account's normal balance is a debit balance. D) Expenses decrease equity, so an expense account's normal balance is a debit balance.
Effective service recovery efforts can lead to all of the following except
A. increased dependence on technology to prevent future service failures. B. lower levels of satisfaction than prior to the service failures. C. increased customer satisfaction. D. increased purchase intentions. E. increased positive word of mouth.
Dominic and Matherson, a finance management company, lends money to Ebok, a fast food chain, in order to help Ebok market its new product. Dominic and Matherson provides financial support in the form of bonds. Which of the following financing options is being used by Ebok in the given scenario?
A. Long-term debt B. Trade credit C. Commercial paper D. Factoring