Repositioning of a medium on the market is achieved by:
a. continuing to meet the same set of needs as in the past
b. competing with a new medium for meeting a set of needs
c. identifying a new set of needs that the medium can meet
d. none of the above
c. identifying a new set of needs that the medium can meet
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During a kennel club show, a dog was seen walking on two legs. A public relations professional quickly captured this on her handheld device and immediately sent it to her firm
This phenomenon became a hottopic, and for the following couple of days,the dog's antics garnered plenty of public attention. How did the public relations professional find news in this scenario? a. By using creativity and opportunity b. By brainstorming for ideas c. By using the innate significance of the event d. By using her proximity to the event
In preparation for her speech, Mattie asked her classmates questions about how they would
respond to her topic, visualized her classmates responses as she rehearsed, and tried to develop a presentation that was clear and understandable to her classmates. As she gave her presentation, she found herself thinking about her classmates and how to adapt her message to connect with them. She almost completely forgot her own anxiety. This example best illustrates which techniques for managing speaking anxiety? A) focusing on your audience B) focus on your message C) use creative rehearsal techniques D) use mental restructuring
If examples are not ________, then we cannot confidently infer that what is true of them is true in
general. Fill in the blanks with correct word
________ is the notion that the interests of a group are put before the interests of an individual.
A. Collectivism B. Coordination C. Parsimony D. Speculation