Which of the following statements is true about how you, as a salesperson, should cope with the competition during a sales presentation?
A. When selling industrial products, avoid making detailed comparisons with a competitor.
B. Ignore customer comments and questions about a competitor's product.
C. Negative comments about a competitive product may insult the prospect.
D. Comments about the competition should be based on information gathered from other salespeople.
E. It is impossible to develop a sales presentation without specifically referring to the competition.
Answer: C
You might also like to view...
When the objective is to obtain maximum product exposure throughout the channel, a(n) ________ strategy is designed to saturate every possible intermediary.
A. partnership relationship management B. exclusive distribution C. intensive distribution D. materials requirement planning E. selective distribution
Which market exchange uses a computerized quotation system called NASDAQ?
a. the New York Stock Exchange b. bond markets c. mutual fund markets d. over-the-counter markets e. commodities markets
For manufacturing companies, the primary source of cash is from its customers
Indicate whether the statement is true or false
Food, liquid, sex, and rest are examples of physiological needs.
Answer the following statement true (T) or false (F)