How does social media best increase the power of stakeholders?
A) By controlling the number of "likes" for a product
B) By increasing the transparency of the organization
C) By allowing links to be sent to social groups
D) By limiting control of the organization over their website
E) By only trusting those who use social media
Answer: B
Explanation: B) Empowered stakeholders can use the amplifying power of social media to help companies that appear to be acting in their best interests and harm companies that are not. Social media also have the potential to increase transparency, with more eyes and ears to monitor business activities and to use the crowd's voice to demand accountability and change.
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