Integrated marketing communications represents the ________ element in the four Ps of a firm's marketing mix.
A. place
B. partnering
C. promotion
D. pricing
E. product
Answer: C
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Unon Inc. offers its employees a career management program in which they can take a variety of self-assessments. When employees complete these self-assessments, what is the organization's responsibility in the next stage of the career management process?
A. identifying the steps and timetable for reaching the goals in the employee's action plan B. communicating to the employee the results of the performance evaluation and any development opportunities available C. setting short- and long-range career goals for the employee, in light of the reality check D. communicating to the employee what skills he or she could realistically develop in light of the opportunities available E. identifying opportunities and personal areas needing improvement
The declaration of cash dividends will decrease the book value per share of common stock
Indicate whether the statement is true or false
Carolina Products Carolina Products sells a unique item with the following information available: Sales price $45 per unit Variable costs $15 per unit Fixed costs $5 per unit Units produced and sold 2,000 Refer to the Carolina Products information above. What is the contribution margin per unit?
A) $25 B) $40 C) $45 D) $30
The most popular paid search platform used by search marketers is
A. Google AdWords. B. Firefox AdWords. C. Bing Ads. D. AOL Ads. E. Yahoo Ads.