Which of the following is considered as the implementation stage of the marketing strategy?
A) establishing core strategy
B) creating objectives
C) determining customer targets
D) employing the marketing mix
D
You might also like to view...
Stringent governmental regulations (e.g., air quality standards) imposed on domestic steel manufacturers tend to
a. increase the competitiveness of domestic steel manufacturers in the international market. b. reduce the competitiveness of domestic steel manufacturers in the international market. c. increase the profitability and productivity of domestic steel manufacturers. d. reduce the market share of foreign firms selling steel in the domestic market.
According to the Hawthorne studies, workers respond to ________.
A. covert observation B. union pressures C. group norms D. All of the choices are correct.
Because the timing of a strategic move can be just as important as the choice of move to make, a company's best option with respect to timing of an action is
A. to be the last mover-playing catch-up is usually fairly easy and almost always is much cheaper than any other option. B. to be a fast follower. C. to be the first mover. D. to be a late mover (because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneer-first-mover disadvantages usually overwhelm first-mover advantages). E. to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly.
Choo Choo Paper Company produces papers of various thickness. A random sample of 300 cuts of a specific variety had a mean thickness of 35.3 mils with a standard deviation of 5 mils. Develop a 95% confidence interval for the mean thickness of the population.
What will be an ideal response?