Which of the following most accurately describes the conversion function of telecommunications?
A) checking for errors and putting the communication into a standardized format
B) changing coding system or speed when moving data between devices on the network
C) keeping track of the status of the network
D) choosing the most efficient path for a message to be sent over the Internet
B
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Which of the following statements about the branding guidelines for a small business is true?
A) A small business must creatively conduct low-cost marketing research. B) A small business must avoid leveraging secondary brand associations. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. E) A small business must focus on building more than two strong brands based on a number of associations.
Automation is at the heart of the lean manufacturing philosophy. Discuss its stages and its distinguishing features
Which of the following is a reason why retailers tend to use magazines for image advertising?
A. Wider target audience B. High readership C. Extended shelf life D. Low cost of advertising E. High reproduction quality
Whitney Company treats each division as a profit center and expects a 20 percent profit on its total production costs. Division A produces a part that it sells externally for $19. It also supplies this part to other internal divisions. Its production cost for the part is $13.70. Using a negotiated-price approach, what is the negotiation ceiling?
A) $16.44 B) $17.72 C) $19.00 D) $22.80