One of the purposes of a tagline is to
a. Develop lyrics to be used in a jingle
b. Pay off a weak headline
c. Provide continuity for a campaign
d. Sum up all the features of the product in one sentence
c. Provide continuity for a campaign
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To avoid the appearance of ethnocentrism, which of the following are helpful when preparing and presenting speeches?
a. Using audience-analysis questionnaires to become aware of cultural factors b. Showing respect for people of all cultures c. Changing your values to conform to other cultures d. Asking the person who invited you for information about the audience
In addition to their shared values and beliefs, the members of a particular culture ______.
a. history b. ethnic heritage c. racial background d. zip code
One of the principles informing this textbook is
a. the important role history and relations of power play in intercultural communication. b. the insignificant role of broad historical context including colonization in intercultural communication. c. the lack of connections between the past and the present as illustrated by the almost equitable relations of power that exist today in the global context. d. the fact that intercultural relations have already improved so much in the context of globalization.
Explain how the selecting and interpreting steps in the process of listening differ
What will be an ideal response?