Which one of the following principles is true of verbal communication?
A) Use jargon to impress a listener.
B) Everyone speaks a dialect.
C) Words mean the same thing to all people.
D) Some languages are better than others.
B
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Mathis Inc is a home appliance manufacturing firm based in Vermont that sells its products under the brand name GoodHome. The firm initially built a reputation in the household appliances market for its high-quality products
After an extensive market research, the firm used its brand reputation to expand into the home furnishing industry. In this example, Mathis Inc uses which of the following product line extension strategies? A) a vertical brand-line extension strategy B) a horizontal brand-line extension strategy C) a new product-market brand extension strategy D) a cobranding extension strategy E) a product bundling extension strategy
Maria and Devin are both data-entry clerks in the same department of a company. On the anniversary of her employment, Maria receives a 2 percent increase in salary. Later that day, while talking to Devin, she learns that on his anniversary, his pay increase was 4 percent. How could the company's supervisor and human resource department best ensure that Maria will perceive outcome fairness in this situation?
A. by treating Maria with dignity and respect B. by increasing Maria's raise, so everyone gets the same amount C. by reserving the largest raises for the most serious offenses D. by reducing Devin's raise, so everyone gets the same amount E. by demonstrating that raises of different sizes are associated with differences in performance
The Hewlett-Packard salespeople in the Imaging Systems Division must be knowledgeable about the latest developments in ultrasound and other medical imaging technologies. These salespeople typically carry out:
A) response selling. B) trade selling. C) missionary selling. D) technical selling.
________ is also referred to as the level of support or service level.
A. Product breadth B. Product assortment C. Product satisfaction D. Product depth E. Product availability