Which of the following accurately describes the nonprofit competitive environment?
A. Because they do not operate for a profit, nonprofit organizations do not need to engage in environmental scanning.
B. The competitive environment for nonprofit funding has decreased dramatically in recent years.
C. The competitive environment for nonprofit funding has increased dramatically in recent years.
D. Nonprofit marketers are not impacted by external marketing factors.
E. Nonprofits do not see a decline in donations during economic recessions.
Answer: C
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Sam and Amanda are both beer distributors in Center City. They agree not to sell beer to
Skipper's Pizza Parlor because Skipper is difficult to deal with. This action is: A) A group boycott. B) A horizontal market division. C) A vertical market division. D) Both A and C. E) Legal, because the same action could have been reached unilaterally.
National manufacturers and retailers often pay a service provider to monitor television ads around the country, to ensure that their ads are shown in their entirety during the time frames that were purchased. This service provider is monitoring for IMC noise problems associated with
A. a poor choice of medium. B. an extended feedback loop. C. a flaw in the medium. D. lack of clarity in the message. E. competing messages.
Which of the following firms would be most likely to have a monopoly for its competitive environment?
A. Spectrum Cable TV B. Mitchell Trucking C. American Airlines D. Rogers Plumbing E. TruGreen Lawn Care
If you were a life insurance underwriter, which of the following underwriting criteria would you MOST prefer to use because of its reliability?
A) The applicant's response to the question Have you ever tested positive for HIV? B) The applicant's response to the question Have you smoked any tobacco products within the last year? C) The opinion of the patient's family doctor as to the overall health of the patient D) The results of blood and urine tests taken by your company's own physicians