Which of the following is used when purchasing specifications can be clearly stated (for relatively small purchases)?
a. RFI
b. RFQ
c. IFB
d. Verbal quotes
b. RFQ
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In oligopolistic industries, all firms normally charge the same price. What kind of a pricing method are they said to be following?
What will be an ideal response?
Which of the following is an important reason we should care about work-related attitudes?
A. Helps to understand people’s reactions to their work and leaders. B. To realize we are unable to change attitudes. C. They are not related to behaviors that organizations care about. D. They do not contribute to well-being and life satisfaction.
Which of the following statements about psychographics is most accurate?
A. Psychographics combines psychology, lifestyle, and demographics to uncover consumer motivations for buying and using offerings. B. Although helpful in segmenting markets, psychographics is limited in its ability to target consumers. C. Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones. D. Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles. E. Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
Marketing channel management is also known as
A. a transactional orientation. B. production management. C. supply chain management. D. wholesaling. E. endless chain marketing.