Groups of people, or audiences, bound by little more than an interest in a given form of media content are
A. taste publics.
B. content subcultures.
C. synergy.
D. bounded cultures.
Answer: A
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CHOOSE ALL THAT APPLY. In a prospective RCCU, individuals may utter phrases similar to ______.
a. “Talk to you later” b. “See you soon” c. “Let’s table this discussion for another time” d. “How are you doing?”
Pre-roll refers to a. the amount of time needed to download. b. a commercial that must be played before the requested online clip. c. the time difference between requesting the clip and it being delivered to theviewer
d. the viewer being allowed to previewing a portion of the clip beforedownloading.
Men in same-sex friendships engage in conversations during which they typically self-disclose feelings
Indicate whether this statement is true or false.
________ is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes.
A. Promotion B. Public relations C. Advertising D. Puffery