_____ refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
A. Geographic segmentation
B. Behavioral segmentation
C. Psychographic segmentation
D. Demographic segmentation
Answer: C
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Which of the following explains why people decorate or mutilate their bodies?
A) To separate group members from nonmembers B) To place a person in a gender category C) To enhance social role identification D) All of the above
Describe the role that the world plays in shape individual behavioral choices. Describe specific examples of how individual behaviors are changed by certain criteria from the world.
What will be an ideal response?
Which management format is associated with decision making being limited to top management or ownership?
a. professional manager system b. centralized c. owner-manager system d. decentralized
What happens when demand is elastic?
a. As price goes up, revenue goes down. b. As price goes down, revenue goes down. c. As price goes up, revenue goes up. d. As price goes up, revenue does not change.