Which of the following is an advantage of creating and distributing a web-based report?
A) Reports are easier to design
B) Reports can be printed and stored on the audience's computer
C) Reports are durable and don't disappear when a web address changes
D) Reports can be updated frequently
E) Companies can track people interested in the information
Answer: D
Explanation: D) Reports can be updated frequently, without republishing the PDF.
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________ are associations designed to overcome perceived weaknesses of the brand
A) Conceptual points-of-parity B) Category points-of-difference C) Competitive points-of-parity D) Competitive points-of-difference E) Category points-of-parity
Which of the following options is not a wise choice of action for a negotiator in a low-power position?
A. limit the ways you can do business or with whom you can do business B. deal with a variety of individuals and departments in the high-power party C. diversity risk by entering into deals with several other partners D. use anger to make yourself bigger
Demitri knew if he wanted to finish his doctoral degree by the end of the term he would have to re-prioritize his time. The first thing he committed to do was setting a daily schedule and then sticking to it. He even planned a little margin in each day for any urgent items that might come up. Which habit is he practicing?
A. habit 1: be proactive B. habit 2: begin with the end in mind C. habit 3: put first things first D. habit 4: think win-win
As a result of advertising, the products or services of large advertisers are perceived as unique or better than competitors' products. This is referred to as
A. scalability. B. diversification. C. economies of scale. D. innovation. E. differentiation.