Explain what is meant when it is said that talk about technology and media affects their dissemination and influence.
What will be an ideal response?
Discussions of technology and media aid in their dissemination (spread of their use and messages). The use of technology spreads through word of mouth among friends more than through any other means. Media content also spreads through interactions with others. Discussing that content with others can still spread the information contained within the content.
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Edward R. Murrow’s dislike of television was fostered by:
a) its constant striving to reach the largest possible audience for everything; b) its decadence and escapism; c) its insulation from the realities of the world in which we live; d) his suspicion of the medium; e) all of the above
Good stories have a beginning that sets the stage, a heart that moves to a conclusion, and an ending that ties up all the loose ends
Indicate whether the statement is true or false
One study of 195 critical incidents in banking and medical settings showed that a major difference between effective and ineffective listening was
a. how well the message was understood. b. how easy it was to remember the message. c. whether the message was of importance to the listener. d. whether the message could be remembered. e. the kind of feedback offered.
During the 1970s, AM stations experienced a declining audience as listeners fled to
A) television. B) cassette recordings. C) FM radio. D) cable television.