3M's Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?
A. specific promotions to be used for long-range strategies
B. positioning the products relative to major competitors
C. marketing 3M products to foreign markets
D. the initial launch of two new 3M products
E. segmenting the market into twelve specific target market segments
Answer: D
You might also like to view...
Survival-age distribution refers to the number of customers that the product has in year one, two, three, and so on
Indicate whether the statement is true or false
Which department is responsible for approving changes in pay rates for employees?
a. payroll b. treasurer c. personnel d. cash disbursements
Make every effort to judge people as individuals, not stereotypes
Indicate whether the statement is true or false
Research studies have pointed out, how one perceives a job is ________ affected by what other people say about it.
A. greatly B. generally not C. weakly D. inversely