Ads for General Foods International Coffees all feature the slogan, "It stirs the soul." Given this information and the fact that the ads feature flowers, soft lights, and romantic settings, you know that these ads use a _____ executional style.
A. demonstration
B. lifestyle
C. spokesperson
D. scientific
E. mood
Answer: E
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To become an ethical expert ______.
A. learn in a well structured environment B. practice ethical problem solving C. learn from previous ethical experts D. all of these
With respect to consumer markets, advertising done by manufacturers of well-known brands on a countrywide basis or in most regions of the country is known as ________ advertising.
A. direct-response B. professional C. trade D. business-to-business E. national
Which of the following would likely be a suitable cost driver for the amount of direct materials used?
A. The number of units sold. B. The number of employees working in the factory. C. The number of direct labor hours worked. D. The number of machine hours worked. E. The number of units produced.
In its first year of operations, 1980, the Gourmet Cheese Shoppe had earning per share of $0.26. Four years later, in 1984, EPS was up to $0.38, and 7 years after that, in 1991, EPS was up to $0.535
It appears that the first four years represented a supernormal growth situation and since then a more normal growth rate has been sustained. What are the rates of growth for the earlier period and for the later period? (Round to the nearest whole number) A) 6%; 5% B) 6%; 3% C) 10%; 8% D) 10%; 5% E) 12%; 7%