Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of a ________
A) benefit
B) demand
C) social marketing concept
D) need
E) production orientation
A
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Which of the following is not one of the four basic categories of marketing growth strategies?
A. diversification B. market penetration C. market development D. positioning E. product development
In the context of the fundamental principles of a free market system, which of the following statements is true of the equilibrium price?
A. It refers to the price at the point where the supply curve and the demand curve intersect. B. It is the price at which a seller breaks even. C. It is the point at which the final cost of production equals the price of the raw materials used for a product. D. It refers to a situation where the cost price of a product is equal to its selling price.
Alcoser Corporation's most recent balance sheet appears below:Comparative Balance Sheet Ending BalanceBeginning BalanceAssets: Cash and cash equivalents$34 $29 Accounts receivable 32 36 Inventory 53 66 Property, plant, and equipment 554 480 Less accumulated depreciation 208 206 Total assets$465 $405 Liabilities and stockholders' equity: Accounts payable$41 $50 Accrued liabilities 17 16 Income taxes payable 28 30 Bonds payable 217 200 Common stock 75 70 Retained earnings 87 39 Total liabilities and equity$465 $405 ?Net income for the year was $60. Cash dividends were $12. The company did not dispose of any property, plant, and equipment. It did not issue any bonds payable or repurchase any of its own common
stock. The following questions pertain to the company's statement of cash flows.The net cash provided by (used in) operating activities for the year was: A. $69 B. $51 C. $86 D. $9
Brand recognition is a part of:
A) human capital. B) structural capital. C) customer capital. D) All of the above