A group of young students run an Internet center. In an attempt to increase their profitability they start a cafe alongside the existing business. Explain the type of marketing used here

What will be an ideal response?


Lateral marketing is used here. It combines two product concepts or ideas to create a new offering.

Business

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The United States v. Lopez case demonstrates which of the following?

a. There are no limitations on the federal government's power pursuant to the Interstate Commerce Clause. b. The extensive power of the states to regulate interstate commerce. c. Limitations on federal power. d. Gun ownership cannot be regulated.

Business

Operating plans sketch out broad approaches for realization of the firm's strategic vision. These plans usually are developed for a period no longer than a 1-year time horizon because detail is "lost" by extending out the time horizon by more than 1 year.

Answer the following statement true (T) or false (F)

Business

The standard deduction is the largest for

A) married couples filing jointly. B) a head of household C) a single filer. D) married individuals filing separately.

Business

The uniform nature of advertising regulation in the UnitedĀ StatesĀ ensures that advertisers easily understand what is required to comply with regulations.

Answer the following statement true (T) or false (F)

Business