The American Journal of Medicine is an example of a __________ periodical.

A. special-interest
B. technical
C. secondary
D. general-interest


Answer: B

Communication & Mass Media

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Discuss European Enlightenment’s influence on U.S. cultural patterns.

What will be an ideal response?

Communication & Mass Media

According to Wanous, this type of recruitment involves "painting a picture of organizational reality that includes only information that can be construed as attractive."

A) creative B) positive C) ethical D) traditional

Communication & Mass Media

A manufacturing company uses celebrities to endorse its line of beauty soaps. What announcer format is the company using?

a) The spokesperson
b) The testimonial
c) The demonstration
d) The anonymous announcer

Communication & Mass Media

Define cultural icons, give examples of U.S. cultural icons, and discuss the successful marketing of U.S. cultural icons.

What will be an ideal response?

Communication & Mass Media