What is a factor?
A factor is an independent variable.
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Why do ERP systems need bolt-on software? Give an example
Which of the following marketing information subsystems is NOT continuous?
A) consumer information support system B) marketing research system C) internal report system D) decision support system E) marketing intelligence system
Chris is an attorney working with a married couple seeking damages from a builder who failed to complete their home according to contract and left them with several structural and cosmetic issues. The couple are demanding $250,000, as well as an apology. In order to best help them, Chris needs to
A. look into the builder's financial assets to see if he can afford to pay more than $250,000. B. explain that he will do the best job he can for them. C. ask his clients the least amount they would be willing to accept from the builder. D. give them a detailed accounting of everything that could possibly go wrong in the negotiations. E. help his clients understand that the apology is unnecessary.
________ is a competitive strategy for creating brand loyalty by developing new and unique products and services that are not easily duplicated by competitors
A) Product differentiation B) Low-cost leadership C) Customer efficiency D) Mass customization E) Switching cost