While on a student study abroad trip to Kenya, Lauren visits a rural village and has lunch with the children. She asks if they use soap when they wash their hands before meals. It becomes clear that soap is not available in their village. Lauren comments that they must feel dirty. What concept relevant to cross-cultural communication does Lauren exemplify?
A. euphemism
B. narcissism
C. ethnocentrism
D. egomaniacally
C. ethnocentrism
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