A story or anecdote almost always guarantees audience interest by appealing to their

A) beliefs.
B) values.
C) emotions.
D) imaginations.


Answer: C

Communication & Mass Media

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Clint argues that the growing incidence of elementary age school children shooting other grade-

schoolers with hand guns requires legislation that does the following: (1 ) mandates licensing of all new hand guns; (2 ) requires trigger locks on all new weapons; and (3 ) directs that all sales of firearms at gun shows undergo a 72 hour background check. Which organizational pattern is he using? A) causal division B) topical division C) pro-con division D) problem-solution

Communication & Mass Media

The type of credibility when a speaker establishes common ground with the audience, supports an argument with evidence, and presents a well-delivered speech is

A) initial credibility. B) deserved credibility. C) terminal credibility. D) derived credibility.

Communication & Mass Media

Which of the following is NOT a guideline for constructing an

effective survey? a. Use more open-ended than closed-ended questions. b. Ask necessary demographic questions. c. Use neutral responses. d. Ask only one thing in each question.

Communication & Mass Media

People expose themselves to the media to find messages they cannot get in real life.

Indicate whether the statement is true or false.

Communication & Mass Media