A story or anecdote almost always guarantees audience interest by appealing to their
A) beliefs.
B) values.
C) emotions.
D) imaginations.
Answer: C
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Clint argues that the growing incidence of elementary age school children shooting other grade-
schoolers with hand guns requires legislation that does the following: (1 ) mandates licensing of all new hand guns; (2 ) requires trigger locks on all new weapons; and (3 ) directs that all sales of firearms at gun shows undergo a 72 hour background check. Which organizational pattern is he using? A) causal division B) topical division C) pro-con division D) problem-solution
The type of credibility when a speaker establishes common ground with the audience, supports an argument with evidence, and presents a well-delivered speech is
A) initial credibility. B) deserved credibility. C) terminal credibility. D) derived credibility.
Which of the following is NOT a guideline for constructing an
effective survey? a. Use more open-ended than closed-ended questions. b. Ask necessary demographic questions. c. Use neutral responses. d. Ask only one thing in each question.
People expose themselves to the media to find messages they cannot get in real life.
Indicate whether the statement is true or false.