Perceived value refers to the gap between actual needs and satisfied needs of a customer
Indicate whether the statement is true or false
FALSE
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A broad market definition differs from a narrow market definition in that a broad market definition ________
A) includes the articulated needs of customers B) includes all potential substitute products C) results in unfulfilled market potential D) enables managers to define their markets on the basis of the customers they currently serve E) limits managers' perceptions and strategies
Successful businesses have learned that ethical behavior
a. is sometimes not possible when persuading people in lower socioeconomic groups. b. is sometimes not advantageous if the desired action cannot be achieved. c. is never followed by negative legal consequences. d. is good for business in the long run.
________ is the person who receives the offer to enter into a contract
Fill in the blanks with correct word
You always sell shares of a no-load, open-end fund at their net asset values
Indicate whether the statement is true or false.