Needs that customers acknowledge and try to satisfy are
A. unarticulated.
B. articulated.
C. adaptations.
D. proactive changes.
E. required.
Answer: B
You might also like to view...
Which of the following statements is true concerning cross-tabulations with two variables?
A) Cross-tabulation with two variables is also known as bivariate cross-tabulation. B) Because two variables have been cross-classified, percentages could be computed either column-wise, based on column totals, or row-wise, based on row totals. C) The general rule is to compute the percentages in the direction of the independent variable, across the dependent variable. D) All of the above statements are true.
Joy recently tried Green Day's new organic cleaning product and has been so pleased with the results that she has purchased the same item again, along with other cleaning products from the company
Joy has also talked about Green Day's cleaning products with her friends, encouraging them to try the products for their effectiveness and great scent. Joy is best described as a ________ customer. A) dissatisfied B) defecting C) product champion D) switchable E) satisfied
Which of the following statements regarding general and specific benefits is most likely true?
A) Benefit statements linked to explicit needs are not especially effective for complex sales. B) A feature statement is general, but any benefit is specific when presented as an advantage. C) A general benefit is a product feature for which the buyer has not expressed a need. D) Experienced salespeople focus on bringing attention to a product's general benefits. E) Highlighting as many general benefits as possible during a presentation tends to lead to a sale.
What is the minimum requirement for an empowerment program?
a. Allowing employees to hire their future co-workers b. Giving employees reward power c. Sharing information d. Control over work processes