The disc jockey, as a media personality, was made possible by:

a. format radio.
b. the introduction of car radios.
c. cooperative broadcast licensing by BMI.
d. FM radio technology.


ANSWER: c

Communication & Mass Media

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Cultures differ in the ______ of conformity.

A. content and type B. valance and volume C. value and weight D. material and importance

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The wounded Marine recalled that an IED (improvised explosive device) had

detonated near his vehicle. In this statement, "IED" constitutes a/an _____. A) acronym B) connotation C) concrete word D) technical word

Communication & Mass Media

The type of microphone that is included with most audio and video devices is known as a ______ microphone.

A. stick B. boom C. built-in D. lavalier

Communication & Mass Media

Blanca plans to give her speech on the harmful effects of littering and the importance of proper waste disposal

She wants to discuss the following points: Litter makes our community look bad, physically; Recycling is easier than ever; Litter has negative effects on the community's economic situation; Littering is illegal. Fill in the skeletal outline below with the order in which you would advise Blanca to organize her speech. Explain which organizational pattern(s) Blanca should use to present these points in the body of her speech. Finally, choose 1 part of the outline and write a transition statement, using an internal summary and internal preview, to get you from that point to the next point. What will be an ideal response?

Communication & Mass Media