When there is only one outlet for a line of products in a given geographic are this is called distribution
a. exclusive distribution
b. selective distribution
c. intensive distribution
d. limited distribution
e. retentive distribution
Ans: a. exclusive distribution
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Rajesh is an expert on gene splicing, and he has been asked to give a talk to some undergraduate communication students. His talk is filled with complicated technical jargon that the audience won’t be familiar with. Rajesh is setting up the possibility that ______.
a. his audience will perceive him as biased b. his audience will fail to focus on the message c. his audience will judge him too soon d. his audience will not perceive him as credible
Which of the following statements is true regarding the old mass-media communications model?
A) Mass-media costs are decreasing. B) Mass-media audiences are increasing. C) Many viewers are gaining control of message exposure through DVRs and video streaming. D) Ad clutter is decreasing. E) Internet ad spending has stagnated and more marketers are shifting toward TV advertising.
Identify an example of consumer vulnerability.
A. Single women walking alone at night are susceptible to sexual assault. B. Alcoholics are susceptible to alcohol abuse. C. Children are susceptible to any bright, attractive items of no practical value. D. Elderly people are susceptible to expensive health care bills.
What is the first step in enhancing the moral consciousness of employees, which is itself an initial part of the ethical decision-making process?
a. raising understanding of mindfulness b. teaching the spectrum of emotional responses c. engaging in role-playing exercises d. raising moral awareness and sensitivities