Which of the following would aid a firm in adjusting its price for certain segments of customers?
A. loyalty cards
B. big data
C. knowledge of online shopping behaviors
D. predictive analytics
E. All these answers are correct.
Answer: E
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Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT:
A) units of measurement might differ. B) accuracy may vary across countries. C) frequency of census data collection can differ. D) differences in tax evasion rates affects reported business income. E) language differs across countries.
Exploratory research is concerned with identifying the characteristics of markets or categorizing market activities.
Answer the following statement true (T) or false (F)
Which of the following are undesirable from a consumer perspective but are frequently needed?
a. value-neutral activities. b. value-added activities. c. non-value-added-activities. d. none of the above.
Planning includes
A. motivating employees. B. implementing necessary changes. C. determining rewards for goals achievement. D. analyzing current situations. E. attracting people to the organization.