Experiential merchandising, solutions selling, and retailer co-branding are tactics used by retailers to _____
a. enhance customer satisfaction
b. reduce cognitive dissonance
c. persuade shoppers to spend more time shopping
d. increase scrambled merchandising opportunities
c
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Using the PLC concept to develop marketing strategy can be problematic because strategy is both a cause and a result of the product's life cycle
Indicate whether the statement is true or false
On the first week of his new sales job, Bryan closed a huge sale. Although his work since has been average, he still receives excellent performance appraisal reviews. It is likely his manager is making a _________ error.
A. similarity B. proximity C. halo D. distributional E. ranking
Identify five companies that in your opinion have failed to change with time and have either pulled out of the marketplace or continue in it as laggards.
What will be an ideal response?
The Source, an engineering company, introduced a 360-degree feedback system. Lou, who was being considered for a promotion, was described as eager to learn and innovate. Isaac was appreciated for his meticulous and organized work and was the one the team could depend on during crunch time. Gloria's ability to be cooperative, accommodating, and sociable to customers who had grievances was well acknowledged in the feedback. In the context of the Big Five taxonomy, the personality dimension ________ best describes Lou.
A. openness to experience B. intuition C. agreeableness D. neuroticism E. conscientiousness