Haptics is communication by touch
a. true
b. false
a
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All of the following are key beliefs of the researcher Mendelsohn, EXCEPT a. A campaign's success improves when it based on the assumption thatmost audiences will be only mildly interested or not interested at all in themessage
b. The major task facing the communicator is to recognize, understand, andattempt to overcome audience apathy. c. Careful consideration must be given to delineating target audiences interms of demographic and psychographic information. d. Evaluating what worked well in a campaign is not necessary.
Groups do not necessarily require some members to perform group building and maintenance roles to be successful
Indicate whether the statement is true or false.
Work groups collaborate to achieve specific goals on behalf of a business or organization
True False
An event staged specifically to attract public attention is a
A. pseudo-event. B. photo op. C. nonevent. D. managed moment.