Haptics is communication by touch

a. true
b. false


a

Communication & Mass Media

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All of the following are key beliefs of the researcher Mendelsohn, EXCEPT a. A campaign's success improves when it based on the assumption thatmost audiences will be only mildly interested or not interested at all in themessage

b. The major task facing the communicator is to recognize, understand, andattempt to overcome audience apathy. c. Careful consideration must be given to delineating target audiences interms of demographic and psychographic information. d. Evaluating what worked well in a campaign is not necessary.

Communication & Mass Media

Groups do not necessarily require some members to perform group building and maintenance roles to be successful

Indicate whether the statement is true or false.

Communication & Mass Media

Work groups collaborate to achieve specific goals on behalf of a business or organization

True False

Communication & Mass Media

An event staged specifically to attract public attention is a

A. pseudo-event. B. photo op. C. nonevent. D. managed moment.

Communication & Mass Media