Kirk receives an unsolicited credit card in the mail and tosses it on his desk. Without Kirk's permission, his roommate Leif uses the card to buy a new laptop for $1,800 . Kirk is
a. liable for $1,000.
b. liable for $500.
c. liable for $50.
d. not liable for any amount.
d
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BRZ Shoes targets the youth market with vibrant, visually appealing ads in modern styles. BRZ ads appeal to the ________ dimension of brand experience
A) sensory B) affective C) behavioral D) intellectual E) social
Business reports are always presented in writing or orally, but they are not presented digitally
Indicate whether the statement is true or false
In U.S. v. Yang, where Yang was accused of bribing an employee of a company to give him some trade secrets, the appeals court held that Yang could be convicted of a federal crime
a. True b. False Indicate whether the statement is true or false
All of the following are helpful in evaluating the effectiveness of advertising except:
A. past sales. B. responses to coupon offers. C. salespersons' salaries. D. consumer surveys by research organizations. E. current sales.