Which of these problem–solution formulas presents the solution as the positive outcome of the story?
a. star–story–solution
b. star–chain–hook
c. features–advantages–benefits
d. none of these
a. star–story–solution
Communication & Mass Media
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What would be a better way to cite this source:
"Oprah Winfrey says in her book "The Gift of Gab..." ? What will be an ideal response?
Communication & Mass Media
The planning document that advertising agencies develop to sell a product is:
a. the campaign strategy b. the consumer survey c. the message flow d. the copy platform
Communication & Mass Media
Inspirational motivation
What will be an ideal response?
Communication & Mass Media
How race, ethnicity, background, socioeconomic status, family of origin, environment, and gender affect how one perceives the world is generally known as ______.
A. stereotypes B. culture C. mediation planning D. society
Communication & Mass Media