The textbook advises that your college or university library databases are some of

the first sources you should consult as you begin researching your topic.

Indicate whether the statement is true or false.


Answer: T

Communication & Mass Media

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Why are outcome objectives considered the most valuable in connection to an organization’s goals?

a. Outcome objectives measure changes in audience size. b. Outcome objectives measure changes in audience behavior. c. Outcome objectives can be measured more easily than other categories of objectives. d. Outcome objectives represent the consensus of the organization’s values.

Communication & Mass Media

Define and give an example of denotation

What will be an ideal response?

Communication & Mass Media

What changes, if any, should be made in the priority process used to distribute parking permits on campus" is an example of a

a. a question of value b. question of fact c. a question of inference d. a question of policy

Communication & Mass Media

Contradictory needs or tensions in personal relationships are called __________

Fill in the blank(s) with correct word

Communication & Mass Media