Good writing has the characteristic of not drawing attention to itself or emphasizing style over content. In other words, it is ________ in nature
a) modest
b) efficient
c) precise
d) clear
ANS: a
Communication & Mass Media
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Account planner Jon Steel describes demographic information as the "body and soul" of the target audience
Indicate whether the statement is true or false
Communication & Mass Media
British cinema has proven to be one of the least diverse or most uniform in the world in terms of the kind(s) of movie made there
Indicate whether this statement is true or false.
Communication & Mass Media
Which organizational pattern organizes ideas according to how they are situated in a physical space?
A. spatial B. topical C. chronological D. cause–effect
Communication & Mass Media
Because a speaker does not wish to bore the audience, repetition should be avoided
Indicate whether the statement is true or false.
Communication & Mass Media