The concept of the ______ was established to improve the relationship between people and machines to increase organizational effectiveness and efficiency.
A. quality of worklife
B. task–technology system
C. sociotechnical system
D. process consultation
C. sociotechnical system
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Castillo Services paid K. Castillo, the sole shareholder of Castillo Services, $6800 in dividends during the current year. The entry to close the dividends account at the end of the year is:
A. Debit Dividends $6800; credit Cash, $6800 B. Debit Dividends $6800; credit Retained earnings $6800 C. Debit Retained earnings $6800; credit Dividends $6800 D. Debit Income Summary $6800; credit Retained earnings $6800 E. Debit Retained earnings $6800; credit Salary Expense $6800
The term that your text uses for a brand marketed under the same name in multiple countries is
A. global brand. B. worldwide brand. C. multinational brand. D. exported brand. E. international brand.
The theme dominating global financial markets today is the complexity of risks associated with financial globalization
List and explain examples of the complexity of risks affecting the leading and managing of multinational firms in the rapidly moving marketplace. What will be an ideal response?
Promotion for a brand like Bounce fabric softener includes advertising, sales promotion, and public relations. To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener, marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer. In other words, the marketers of Bounce would need to use:
A. coordinational promotion B. integrated marketing communications C. transformational marketing D. creative selling E. transactional communications