The more __________ you have the more likely you re to be able to structure your messages effectively and appropriately

Fill in the blank with correct word


skills

Communication & Mass Media

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To do detailed research on youngsters consuming junk food, Jane, the PR head of a fast food chain, employs some PR officers to interview select children under 18 years of age. This type of interview is known as a ________ interview

a. focus group X b. situational c. team d. demographic analysis

Communication & Mass Media

Describe an idea for a short, journalistic video that includes the message or point-of-view you want to get across. Then write a shot sheet, which lists the types of shots you want to record. This list should include whether a shot is a long shot, medium shot or close-up and the subject of each shot. The shots do not have to be in the order of the final video.

What will be an ideal response?

Communication & Mass Media

Verbal judo:

A. Is a gentle art of persuasion that redirects others’ behavior with words, and generates voluntary compliance. B. Allows for full expression of personal feelings. C. Involves recognizing that sometimes people have to be the aggressor first. D. Encourages people to use phrases such as “calm down” and “be reasonable

Communication & Mass Media

When discussing conflict in virtual groups, Tubbs mentions three tpes of conflict that arise primarily with virtual groups. Which of the following was not listed?

A. communication style differences B. lack of time to use technology C. technology problems D. lack of sufficient trust between group members

Communication & Mass Media