Organizations that follow the societal marketing concept most likely practice socially and environmentally responsible marketing
Indicate whether the statement is true or false
TRUE
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The value to consumers that comes from having the offering available where consumers need it constitutes ________ utility.
A. form B. place C. time D. possession E. market
You are interested in the effect of increased carbon dioxide versus normal air on the growth of corn plants as well as the effect of green light versus full sunlight on the growth of corn plants. Your plan is to set up your experiment inside a greenhouse where you can control the environment. Which of the following is an aspect of the experiment that should be considered and controlled?
A. All seedlings come from one uniform strain. B. All temperatures and available water remain the same for all plants. C. An increase in carbon dioxide should not result in a substantial decrease of other necessary gases. D. The intensity or brightness of the green light equals the intensity of the full sunlight. E. All of the choices are important considerations.
Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models
He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next? A) postpurchase behavior B) evaluation of alternatives C) information search D) need recognition E) purchase decision
Which of the following options is not one of the six factors in the environmental context that make international negotiations more challenging than domestic negotiations?
A. relative bargaining power B. political and legal pluralism C. international economic factors D. foreign governments and bureaucracies