A market-based transfer price is based on the ________ when determining the transfer price.
A) variable costs
B) sales price of goods
C) cost of the goods
D) contribution margin
B) sales price of goods
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Which of the following is NOT a guideline that should be followed to avoid problems in question wording?
A) use positive statements only B) define the issue C) use ordinary words D) avoid ambiguous words E) avoid leading questions
Which of the following refers to the improper assignment of test units to treatment conditions?
A) randomization B) matching C) overcontrolling D) statistical regression E) selection bias
In ________, the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters
A) stratified sampling B) simple random sampling C) systematic sampling D) cluster sampling
The new Essentials line of skin care products is targeted at a broader market than other Essentials products are. Based on this, the marketing team for Essentials is likely most interested in which of the following key performance indicators?
A) hurdle rate B) loyalty program participation C) frequency D) cost to reposition a product E) cost to acquire a new customer