By gathering demographic data about an audience, a speaker:

a. can possess sound knowledge about his or her chosen topic.
b. can determine how to use the audience for gathering information about the topic.
c. can adapt his or her topic to the audience’s knowledge and interest level.
d. can determine the further scope of his or her research.


c. can adapt his or her topic to the audience’s knowledge and interest level.
Demographics refer to the statistical characteristics of a specific group of people. This information will help a speaker select and tailor his or her topic and goal to meet their needs, interests, and expectations.

Communication & Mass Media

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Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media